Company/Client: Walmart, Community Connect/BlackPlanet.com
A large, multi-unit online ad campaign for Walmart’s customized BlackPlanet.com group page. The group page featured a widget with a functional countdown clock to the major holiday dates of the christmas season. The design of the page has a combination of graphics from all of the upcoming (at the time) holidays, while promoting Walmart’s savings that led to a separate microsite. Campaign included the custom personal page, co-branded media units, and email blasts to BlackPlanet members.